Welcome To the Pointe
We get it.
I’m Lara Neilsen: communicator, strategist, storyteller,
and the founder of To the Pointe Consulting.
After more than two decades helping businesses grow through sales, strategy, marketing, and business development I saw a gap.
Small and regional businesses were doing brilliant work, but didn’t have the time, capacity, or internal expertise to tell their story well, show up strategically, or seize the bigger opportunities.
So I built To the Pointe: a consultancy designed to offer big-picture thinking and hands-on execution, without the overhead or complexity. Practical, personalised, and driven by purpose.
What sets me apart isn’t experience, it’s how I work. I get to the heart of what makes your business tick. I find the message that matters. I cut through the noise with clear, confident communication. And I help build the systems, structure, and strategy that support sustainable growth.
Whether it’s writing a tender that wins, shaping a brand that resonates, or leading a campaign that converts, I bring together commercial insight, creative thinking, and a commitment to your success.
If you’re ready to grow with clarity, confidence, and consistency,
I’d love to be in your corner.
Our Story
Our Approach
Our Approach
At To the Pointe, we believe that marketing should be about more than just selling products or services. We are driven by a passion for helping businesses connect with their audiences in meaningful ways. Our story began with a vision to create a consultancy that was different from the rest - one that prioritises creativity, collaboration, and results.
Our Approach
Our Approach
Our Approach
We take a holistic approach to marketing, focusing on building strong relationships with our clients and understanding their unique needs and goals. Our team of experts works together to develop creative, effective strategies that deliver real results.
Our Services
Our Approach
Our Services
We offer a range of services to help businesses grow and succeed, including branding, digital marketing, social media management, and more. Our services are tailored to each client's specific needs and goals, ensuring the best possible outcomes.